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Apress - Practical Google Analytics and Google Tag Manager for Developers 2015 Retail eBook-BitBook

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 							 | Practical Google Analytics and Google Tag Manager for Developers |
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   | DATE: 2015-11-03 SIZE: 3,53MB DISKS: 01_______4,77MB PAGES: |
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   | PUBLISHER: Apress
GENRE: Computer Science |
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   | AUTHOR: Jonathan Weber |
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   | FORMAT: PDF PROTECTION:
none EDITION: |
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   | LANGUAGE: English ISBN: 978-1-484202-66-1 |
   : :
   : Whether you’re a marketer with development skills or a full-on web :
   : developer/analyst,
Practical Google Analytics and Google Tag Manager for :
   : Developers shows you how to implement Google Analytics
using Google Tag :
   : Manager to jumpstart your web analytics measurement. :
   : :
   : There’s
a reason that so many organizations use Google Analytics. Effective:
   : collection of data with Google Analytics
can reduce customer acquisition :
   : costs, provide priceless feedback on new product initiatives, and offer :
   : insights that will grow a customer or client base. So where does Google Tag:
   : Manager fit in? :
  
: :
   : Google Tag Manager allows for unprecedented collaboration between marketing:
   : and technical
teams, lightning fast updates to your site, and :
   : standardization of the most common tags for on-site tracking
and marketing :
   : efforts. To achieve the rich data you're really after to better serve your :
   :
users’ needs, you'll need the tools Google Tag Manager provides for a :
   : best-in-class implementation of
Google Analytics measurement on your site. :
   : :
   : Written by data evangelist and Google Analytics
expert Jonathan Weber and :
   : the team at LunaMetrics, this book offers foundational knowledge, a :
   :
collection of practical Google Tag Manager recipes, well-tested best :
   : practices, and troubleshooting tips to
get your implementation in tip-top :
   : condition. It covers topics including: :
   : :
   : •
Google Analytics implementation via Google Tag Manager :
   : :
   : • How to customize Google Analytics
for your unique situation :
   : :
   : • Using Google Tag Manager to track and analyze interactions
across :
   : multiple devices and touch points :
   : :
   : • How to extract data from Google
Analytics and use Google BigQuery to :
   : analyze Big Data questions : 						

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